PRIVACY POLICY

Thank you for visiting MAISON BĒDARD's website and for reviewing its privacy policy (hereinafter the Policy).

By browsing our website or using our systems or services, you acknowledge that you have read and understood this policy and consent to your personal data and information being processed in accordance with it, as applicable.

This privacy policy consists of the following elements:

  1. Objectives of the privacy policy
  2. Effective date
  3. Methods of collecting consent
  4. Objectives of data collection
  5. Purposes of data processing
  6. Personal information collected
  7. Processing methods used
  8. Access and control of personal information
  9. Sharing and reasons for sharing personal information with third parties
  10. Use of cookies and similar technologies
  11. Retention of personal information

1. Objectives of the privacy policy

Respect for privacy and protection of personal information are essential to us, which is why, through this Policy, we intend to protect them in accordance with applicable laws.

To ensure this protection, MAISON BĒDARD undertakes to collect, process and share information that allows an individual to be identified only when the individual has consented to it, unless this is permitted or required by law, in which case your consent will not be necessary.

The Policy aims to inform users of the reasons and the way in which MAISON BĒDARD, or any person acting on its behalf, will collect and use their personal information. It is written in plain language to ensure users’ informed consent.

For the purposes of this Policy, "personal information" means all information about an identifiable person or information that allows a person to be identified. Where feasible, we will anonymize, pseudonymize, or aggregate this information to avoid identifying individuals.

2. Effective date

This Policy applies from August 1st, 2025.

3. Methods of collecting consent

We undertake to collect consent before collecting personal information from an individual. Consent may be explicit or implicit and may be provided directly by the person or by their authorized representative.

We favor obtaining explicit consent, whether verbally, electronically or in writing. However, implicit consent can be reasonably inferred from a person's action or inaction. For example, providing a name and address to receive a publication or a name and telephone number to get an answer to a question is considered implicit consent to the collection of information containing personal information. To determine the appropriate type of consent, we consider the sensitivity of the data, the intended use, and what a reasonable person would expect in that context.

If we want to use personal information for a new purpose, we will describe the intended use and ask for consent again.

In some situations, such as government requests, obtaining consent may not be possible. In such cases, we will only disclose personal information as required or permitted by law. We never undertake to disclose this type of information, other than in accordance with this Policy, unless the law requires or permits us to do so.

4. Objectives of data collection

The information collected is in accordance with the purposes and objectives set out in this privacy policy.

Here are some reasons why we collect your personal information:

  • To provide products and services: We will collect and process the data and information necessary to fulfill our mission and contractual obligations.
  • To ensure and improve these products and services: Data collected during your interactions with our services may be used to analyze and improve the operation of our products and services.
  • To develop new products and services as well as for AI: The data collected may be used in a research and development context to offer new products and services to our users, including through personalized marketing communications. In addition, the collected and aggregated data may be processed by algorithms using artificial intelligence.
  • To offer personalized products and services: The collection and analysis of data generated by your interactions with our services allows us to develop to better tailor our products and services to your preferences.
  • To evaluate the performance of products and services: Data is collected to have information about the advantages but also the disadvantages of our products and services to evaluate them and resolve them, if necessary, particularly through surveys. This allows us to ensure the quality of our products and services in addition to promoting risk management.

5. Personal information collected

MAISON BĒDARD may collect personal information in various forms but will only do so by lawful means and only for the necessary purposes that have been disclosed to you, as described in this Policy, or when permitted or required by law.

The personal information collected, as well as its sensitivity, may vary depending on the context in which interactions between you and MAISON BĒDARD take place. This is why we must first inform you of the nature of the personal information we use.

We protect all personal information collected. Among the personal information likely to be collected and used, we pay particular attention to: 

Name and contact information: First and last name, email address, postal address, telephone number and other similar data used to communicate with you.

Demographic data: Data about you such as your age, gender, country and language communication.

Payment data: Payment details, such as your credit card number and its security code, required to process transactions.

Interactions: Data relating to your use of websites, platforms and tools created. This is data that you provide in order to use the products. In other cases, such as error reports, this is data that we generate.

Other examples of interaction data we collect include:

  • Data on sites visited and usage:
    For example:
    • Payment and account history. Data about items you purchase, and activities associated with your account.
    • Problem resolution and help with data. Data you provide when you communicate with MAISON BĒDARD for help, including the products you use, and other information that helps us solve your problem.
  • Search activity: Search terms and actions you perform while using our website.
  • Location data: Data, which may or may not be precise, about the location of your device. For example, it is possible to collect location data from a device's IP address or data from your account profile indicating with less precision where you are, such as a city name or postal code.

  • Other data: Other data provided when you use our website, including data from Google Analytics.

6. Purposes of data processing

We use data to operate our products and services, as well as to provide you with seamless and user-friendly experience. For example:

Customer support: We use data to diagnose and resolve product and/or service issues and provide other support and assistance services.

Surveys and promotional communications: We use the data we collect to provide surveys and promotional communications. You can subscribe to email subscriptions, respond to surveys and choose whether to receive promotional communications from MAISON BĒDARD by email. For more information on managing your contact information, email subscriptions and promotional communications, see the Methods of access and control of your personal information section of this Policy.

Relevant offers: MAISON BĒDARD uses data to provide you with useful and personalized information about the products and services offered. We analyze data from different sources to predict information that will be most interesting and relevant to you and communicate it to you in different ways. 

Advertising: MAISON BĒDARD uses data collected through its interactions with you, some of our products and on third-party websites to advertise our products and services, including on third-party sites. We may sometimes use automated processes to make advertising more relevant. 

Commercial transactions: We use data to process your transactions with us. For example, we use contact information to provide products or services purchased in our online store.

Reporting and business operations: We use data to analyze our operations and improve decision-making. This allows us to make informed decisions and create reports on the performance of our activities.

7. Processing methods used

MAISON BĒDARD attaches the utmost importance to the security of your personal information and undertakes to process it in accordance with industry standards and best practices, only for the purposes for which it is collected as described in this policy or in a specific notice to that effect. Nevertheless, absolute safeguarding of this information is impossible given the security limitations inherent in transmission via the Internet. The information transmitted to us is therefore ultimately at the user's own risk.

8. Access and control of personal information

MAISON BĒDARD ensures that all personal information in its possession is as accurate, current and complete as necessary for the purposes for which it is used.

You have the right to request access to your personal information for verification purposes and to request correction if it is inaccurate. If you believe that your personal information is inaccurate or if you wish to have access to your personal information, you can make a request using the contact information provided at the end of this Policy.

To the extent possible, we will provide you with timely access to your personal information. We may need to verify your identity for security reasons, and we appreciate your understanding.

Furthermore, there may be circumstances where we cannot give you access to your personal information. For instance, when access may lead to the disclosure of personal information of another person and that person refuses to consent to the disclosure thereof or when legal restrictions apply. If such a situation arises, we will notify you of the reason why we cannot give you access to your personal information.

If your request concerns data appearing on third-party web pages or platforms, please contact these third parties directly.

9. Sharing and reasons for sharing personal information with third parties

We do not share your personal information with companies, organizations, or persons outside MAISON BĒDARD, except for our authorized suppliers and partners who need access to the information for the purposes listed in this policy and within the limits thereof, as well as in the following cases:

  • With your consent.
  • For storage on cloud servers, in which case personal information could transit through third-party jurisdictions. Note that we only work with reputable providers who uphold strong privacy standards.
  • For external processing needs: We transmit personal information to other trusted companies or people who process it on our behalf, according to our instructions, in accordance with this privacy policy, with a degree of data security at least equivalent to ours and in compliance with any other appropriate security and confidentiality measures.
  • For legal reasons: We transmit personal information outside our company if access to it is necessary to comply with applicable laws and regulations.

MAISON BĒDARD undertakes not to sell or rent your personal information to a third party.

10. Cookies and similar technologies

MAISON BĒDARD may use cookies, web beacons, invisible pixels, log files or other technologies to collect certain personal information relating to visitors to our websites, as well as recipients of our newsletters, invitations and other communications. Cookies are information elements transmitted by the server to the browser during a website visit and which allow unique identification of the current connection. This data may include information such as your Internet address (IP), browser type, browser version, pages of our site you visit, time and date of your visit, consultation time and any other statistics. 

The cookies used mostly serve to store search history and manage shopping carts (e.g., shoes purchase) for session continuity, to facilitate the user's online browsing experience. Depending on your browser settings, cookies may also be placed by third-party servers. You can set your browser settings so that it informs you of the presence of cookies, thus giving you the possibility to accept them or not.

Please note that our website may contain links or references to third-party sites. This policy ceases to apply when leaving our website and MAISON BĒDARD is not responsible for the collection or processing of personal information by these third parties or via these external sources.

11. Retention of personal information

MAISON BĒDARD keeps the data collected for different periods of time, depending on their nature and usefulness in offering our products and services. During the retention period, MAISON BĒDARD takes physical and technical measures to ensure the security of data containing personal information.  

Personal information may be stored outside the country in which you live, if a third-party provider or other entity to whom we disclose personal information in accordance with this Policy is located outside the country. In such cases, personal information may be subject to the local laws of the countries or territories within which the information is collected, used, disclosed or stored, and government authorities and law enforcement authorities of these countries or territories may have access to it.

Once the retention period has expired, personal information is destroyed. Only statistics or reports containing depersonalized and anonymized data may be kept for extended periods of time.

Other Information

Modifications to these rules:

We make changes to this Privacy Policy from time to time. We will not reduce your rights under this Policy without your explicit consent. We always indicate the date on which the latest changes were made and allow you to access archived versions for consultation. If the changes are significant, we will post a prominent notice on our website (including, for some services, through email notification).

Person in charge of compliance:

For any questions, to provide comments or to file a complaint about this policy, you can contact the person responsible for ensuring compliance with this privacy policy:

Jessica Bédard
MAISON BĒDARD
PO Box 149
Cumberland, Ontario K4C 1E5
(819) 230-3369
Email: jessica@maisonbedard.com